Commercial Real Estate Video Ideas

 

In Commercial Real Estate, video has become the best way to showcase important assets. Since video and social media have become more important, it is a great time to ramp up your commercial real estate video marketing plan.

Now more now than ever you can use the power of professional video production to make a difference in your marketing. In contrast, hiring based solely on cost could be a massive mistake and cost your brand.

Below are ideas that will raise your commercial real estate video to the next level and give you the edge over your competition.

 

Commercial Real Estate Video Production

 

A fully produced cinematic commercial real estate video is very popular.

The luxury hotel market has the right idea using these types of videos to market the complete experience.

To be effective you have to show the experience that you are offering and do it quickly.

Show off your assets with high quality production that not only features your commercial real estate but also the area around your property.

Sell with commercial real estate video images that match with the feel of your brand. In this example, we were able to show the context of the neighborhood, a vibe for the neighboring major companies and the hotel amenities all in under 2 minutes.

Let your commercial real estate video shine by telling your story not by a hard sell.

As a bonus, you could take these scenes and break them down into highly targeted Instagram videos.

 

Leasing - Marketing and Retainment Videos

 

Endorsement video can be a powerful tool to help you stand out over the competition.

In these 2 examples we spoke with current tenants about their experiences and captured very specific feedback that was driven by our SEO goals. By adding a transcript to the video you can earn extra contextual content bonuses with the Google algorithms.

Another potent aspect of these videos was to show the context of the location in addition to calling out on-site amenities.

 

Drone Panoramic Images or Video for
Pre Construction Area Context and “Coming Soon” Views

 

New Media & Video For Future Development

These new media examples are very popular as an approach when you have no asset built, yet. Since there are a myriad of content ideas you can present in unique ways. Commercial real estate video embedded within a panorama is very powerful. Here is a detailed explanation of our “power panorama”.

 

Here is an example of a new upcoming property being marketed with a drone panorama of the area. In this CBRE project we called out the area where the future building will sit and also added context showing the exact location. Finally, the key stakeholders gave a brief video description of specific project characteristics.

Secondly, here is an example using drone video to show future views for a mid-rise or high rise project. This project for Kim King used drone video to show future specific condo views, but also used drone panoramic images to show 360 views from each floor.

 

Drone Video and Matterport Virtual Tours Combined

 

We enjoy mixing amazing technology for fabulous results. This example joins drone video, Matterport virtual tours and some text special effects to market a huge office space.

 

Construction Updates – Drone Video

 

Another way to offer a unique perspective of your project on a weekly, monthly or quarterly basis is a drone video update.

This use of commercial real estate video offers tremendous value for marketing, but also for social media, recruiting and much more.

The Miami Cancer Institute uses their monthly updates to update key stakeholders in the project.

Executives also use the video in personal and group meetings.

In conclusion, these ideas are game changers and we are seeing more and more commercial real estate companies looking to use them with their upcoming marketing. Smart.

Please, contact us if you have interest and we can answer any and all of your questions.

You can see our commercial real estate video portfolio here.

 

CONTACT US

 

For more information, or if you have a question regarding video production or Matterport Virtual Tours of any kind, please do not hesitate to contact us and we will be happy to answer any questions you may have.

Reach Us
 
+1 404-954-2005
barnes@barnescreativestudios.com
 

TESTIMONIALS

 

Barnes Creative Studios is the global leader in high-quality drone video services and other cutting edge video production and marketing.

But don’t take our word for it…read just a few of our client testimonials

Michael King
Kamalame Cay – Travel & Leisures’ #1 Caribbean Hotel “Barnes Creative Studios used impressive drones to capture the true beauty and magic of the island with images impossible from a regular video camera. They produced an extraordinary and inspiring story of life at Kamalame.”
Michael KingDirector Kamalame Cay
Ross Stevenson
Cap Maison – Boutique Luxury Resort and Spa in St. Lucia “Never before has a guest been able to walk through an ‘actual experience’ before they buy. The Matterport virtual tours and our property video from Barnes Creative Studios will help convert sales like no other media we have used in the past.”
Ross StevensonGeneral Manager, Cap Maison
Rafat Ali
Skift.com – The largest business intelligence & marketing platform. “Best hospitality industry effort we’ve seen is in resort-hotels, by Barnes Creative Studios… there is a good amount of post-production that have gone into these videos and they certainly have a wow effect.”
Rafat AliCEO/Founder of Skift.com
Peter McGuone
CBRE – The world’s largest commercial real estate services firm “Decision makers aren’t always able to tour every property, this 3D clarity gives them a real feel for the space and ensures your building is in consideration. Our video helped us lease 11K SF Class A office space in less than 90 days.”
Peter McGuoneFirst Vice President, CBRE
Sergio Serra
Banyan Tree – A collection of luxury hotels and resorts “Our drone video from Barnes Creative Studios has been a game changer for our luxury travel marketing. After searching for a drone producer, once we saw the Barnes finished product it was a no-brainer to bring them to Mexico. We are thrilled with the results.”
Sergio SerraArea Director, Banyan Tree