If your hotel offers a virtual tour online, it must be accessible to everyone—including guests with disabilities. The Americans with Disabilities Act (ADA) applies to digital content just as it does to physical spaces. That means a non-compliant virtual tour can open your property to lawsuits, settlements, and reputational damage.
Barnes Creative Studios is the award-winning company offering a fully ADA-compliant virtual tour system explicitly designed for hotels and resorts. Our tours meet WCAG 2.1 AA standards and include accessibility features such as keyboard navigation, screen reader compatibility, and full-text transcripts—protecting your brand and your bottom line. This is not a choice for hotels, it’s the law. Below is an example of an ADA-compliant virtual tour that we produced for Kimpton Mas Olas.
Accessibility lawsuits targeting digital content are already being filed nationwide against hotels. Don’t risk becoming the next case. With Barnes Creative Studios, you get an immersive, high-quality experience that’s legally protected and inclusive for all guests. You get all this without sacrificing design on your website, especially with our white-labeled solution.
Bottom line: make your virtual tour work for everyone—and keep your legal team happy.
