Restaurant video can be very impactful for a new brand that wants to quickly get their story out to the foodie masses. Fact is: any type of brand can greatly benefit from having a great video strategy. One important element for your restaurant video strategy needs to be that you host your videos with an underlying video distribution search engine video optimization strategy. SEO can boost your efforts to massive heights if you take the time to properly code your video with the proper meta data.
A new brand in the restaurant world has a daunting task on its plate. Restaurant video storytelling can really help a brand as it tries to get traction in a market where no one knows your name. Think of what a new restaurant is trying to do. They are attempting to break people’s habits of going to restaurants that they’ve been frequenting, for maybe, years. People love familiarity, feeling secure and are habitual by nature. So, your restaurant video strategy has a tall mission in the crosshairs. How do you get to know your audience as the new kid in town?
The best way to use restaurant video is to take the angle of storytelling, keep it succinct, and don’t market your product. The same applies for the social media distribution of your restaurant video. You must think of ways to get your story out without suffocating your audience with sales pitches. TELL them your story and if you are authentic…your product will sell itself. Below are some examples of how Gusto Wood Fire Grill in Atlanta earned thousands of views in less than 2 weeks with their restaurant video strategy. Zagat just named Gusto as one of the hottest restaurant openings for this year. You can see their entire “Behind The Gusto” series on their YouTube channel.
Restaurant Video – Introduce Yourself
Restaurant Video – Describe Your Process
Restaurant Video – Feature Your Value Propositions
Another great video tool to use is a 3D virtual tour using our new technology from Matterport. By showing your place using restaurant video, you immediately install a sense of familiarity with potential customers. When they walk in for the first time they will feel like they have been there before. All of the above restaurant video ideas give you a distinct advantage over earning new business in a very competitive restaurant business. Jump inside Gusto in this 3D virtual tour below…
We had a blast helping Gusto tell their story with live action video and our latest 3D virtual tour technology. We’d love to help you craft your video strategy and invite you to contact us for more information.