Virtual Tour Photography: 5 Reasons it’s the Key to More Hotel Bookings

March 29, 2022
Barnes
Categories: Blog

Stats Don't Lie - Virtual Tours Convert Customers

Virtual tour photography is an art that gets butts into beds. There are reasons that many of the most successful brands are investing into digitizing their entire properties. Pictures move people more than words which was proved by Google in a recent virtual tour study. Google found that those who view a listing with a virtual tour are twice as likely to be interested in booking a reservation there. And among 18-34 year-olds in particular, prospects are 130% more likely to book based on a tour. That’s powerful information.

Omni Hotels and TIG Global have carried out research which revealed that when hotel websites featured a virtual tour, bookings increased and conversion rates were boosted between 16% and 67%. A virtual tour gives a guest a sense of place that immediately builds trust. Virtual Tour photography will make a potential guest feel like they have been there before and calm anxiety as they are seeing exactly what they are booking at your hotel.

5 Compelling Reasons to Invest in Virtual Tour Photography

Seeing is believing – customers are tired of being deceived by doctored images when booking hotels. With the prominence of 360 imagery a virtual tour has become the norm and expected.
Social media converts – offer your value proposition in social media to get the attention of travelers in buying mode. Take it a step further and put your entire property on Google Maps for them to explore even more.
Group sales – virtual tours are the ultimate group sales tool. Your sales team can quickly share your entire property for a potential large sale on Zoom or via email. Having virtual tours at the ready is the difference when locking in group business. Context sells.
Customer is king – in a recent client case study by one of our customers they tested media in a focus group asking which customers preferred when booking…virtual tours, photos or videos. 72% said virtual tours would make them more likely to book over photos or videos.
Client happiness – “Never before has a guest been able to walk through an ‘actual experience’ before they buy. The virtual tours and our property video from Barnes Creative Studios will help convert sales like no other media we have used in the past.” – Ross Stevenson, GM at Cap Maison.o

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Kamalame Cay – Travel & Leisures’ #1 Caribbean Hotel
“Barnes Creative Studios used impressive drones to capture the true beauty and magic of the island with images impossible from a regular video camera. They produced an extraordinary and inspiring story of life at Kamalame.”

Cap Maison – Boutique Luxury Resort and Spa in St. Lucia
“Never before has a guest been able to walk through an ‘actual experience’ before they buy. The Matterport virtual tours and our property video from Barnes Creative Studios will help convert sales like no other media we have used in the past.”

Skift.com – The largest business intelligence & marketing platform and global leader in travel news, analysis, and data
“Best hospitality industry effort we’ve seen is in resort-hotels, by Barnes Creative Studios… there is a good amount of post-production that have gone into these videos and they certainly have a wow effect.”

CBRE – The world’s largest commercial real estate services firm
“Decision makers aren’t always able to tour every property, this 3D clarity gives them a real feel for the space and ensures your building is in consideration. Our video helped us lease 11K SF Class A office space in less than 90 days.”

Banyan Tree – A collection of luxury hotels and resorts
“Our drone video from Barnes Creative Studios has been a game changer for our luxury travel marketing. After searching for a drone producer, once we saw the Barnes finished product it was a no-brainer to bring them to Mexico. We are thrilled with the results.”

St. Regis Punta Mita, Mexico
“Using Barnes Creative Studios (approved Starwood producer) was incredibly beneficial as they truly understand how to tell a great story. Their understanding of our brand makes it so easy and they turned the video around in 48 hours. I highly recommend their services.”