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Virtual tours are powerful marketing tools especially for commercial real estate. The technology keeps getting better and better. We have created a strong new approach to make virtual tours even more effective by creating 3 assets from one shoot. All of this with a super easy user experience [...]

Content Marketing…or Inbound Marketing. Before sharing more about this modern approach, you must truly understand how traditional Outbound Marketing works. We use our years of experience to help you craft incredible video content that will execute your strategy and bring results. For old [...]

Hotel marketing, these days, has to give access to the experience a guest will have when they are staying with you. The quicker you can give them a sense of place the faster they are going to click “BOOK NOW” and start spending their hard earned vacation dollars with you. Below we [...]

Google street view has expanded to include interior virtual tours of businesses (formerly called Google Business View) and can be acquired from Google trusted partners like Barnes Creative Studios. Customers can travel around the world exploring and enter any participating business with street [...]

Google street view for hotels has expanded to include interior virtual tours of hotels (formerly called Google Business View) and can be acquired from Google trusted partners like Barnes Creative Studios. Potential hotel guests travel around Google daily exploring hotels. Hotels with Google [...]

Google street view has expanded to include interior Google virtual tours of businesses (formerly called Google Business View) and can be acquired from Google trusted partners like Barnes Creative Studios. Customers can travel around the world exploring and enter any participating business with [...]

Maximizing hotel group sales is the golden ticket for many hotel brands looking to raise profits for their property. Meeting spaces and unique group event spaces are a potent commodity and often hard to sell without an onsite visit from a meeting planner. The latest advancements in technology [...]

Finding a great 360 video player can be quite deceiving, especially when you are cranking away testing out players on a desktop and getting a great experience. Everything looks great…then it happens…you try it on mobile or an iPad. Uh-oh. It doesn’t look the same!

There are not many road trips that are as iconic as the Pacific Coast Highway on the coast of California. I have made this journey a few times and learned a lot along the way each time that will hopefully help you have a great experience. Below are some great hotel options complete with virtual [...]

Usually I write about uses for our technology in regards to hospitality, commercial real estate, etc. Today I thought it would be fun to highlight a new Atlanta startup and show how a Matterport virtual tour can put you in the cockpit of the exclusive BMW i8 hybrid concept car. The Atlanta [...]

This article originally appeared in The Atlanta Business Chronicle on Nov 27, 2015. Written by Phil. W. Hudson Many Atlantans know Steve Barnes as a radio personality and actor, but the self-described tech geek and travel junkie has married his passion of tech with his love of travel into a [...]

With destination marketing the smart money markets the “place” and everyone wins. Who is everyone? Everyone is every hotel, restaurant, experience and economy that is battling for the travel dollar. Travel is big business and intelligent destination marketing can bring in a big haul [...]

Here’s the unedited full show appearance:

“Using Barnes Creative Studios (approved Starwood video producer) was incredibly beneficial as they truly understand how to tell a great story, used top of the line cinematic equipment, and have a very small production footprint. Their understanding of our brand and content goals makes it [...]

There’s always that “place”. That place that everyone who you meet that has been there lights up when you mention the name. That name is Cap Maison in St. Lucia. Cap Maison is luxury travel defined. From celebrities to honeymooners, it’s difficult to find someone who doesn’t love Cap Maison. [...]

Luxury travel is defined a lot of ways. It’s all based on expectations, word-of-mouth, customer service, food, overall experience and many other things. Only when you have a resort that completely understands and excels at living up to luxury travel expectations do you get perfection. You get [...]

Commercial Real Estate Video can be a huge differentiator with a commercial real estate listing but the budget isn’t always willing to permit video production. In a perfect world you planned for a cinematic video production. In the real world sometimes you have to find a cheaper [...]

Sustainability is important far beyond luxury travel. Bucuti & Tara is a fantastic, green luxury Aruba resort that is doing their part to help save our planet. They are the only Caribbean resort with 4 green certifications: LEED Silver, Green Globe, ISO 14001 and Travelife Gold. Bucuti is [...]

Commercial real estate marketing technology is an interesting beast. I’ve been working with both large and small commercial real estate companies for many years and love watching them get excited about the growing digital wave. There’s one piece of technology that has blown them away. Drones [...]

UPDATE: Within 90 days a lease was written on this space using the assets we created using drone and 3D virtual tour technology. Congrats CBRE! @SBarnes wanted to let you know this video helped us lease 11k SF @AvalonInsider. Thx for your time and expertise. cc: @CBREatlanta — Peter McGuone [...]

When it comes to Mexico luxury hotels, The Banyan Tree brand has 2 amazing offerings. Congrats to our Client Banyan Tree Cabo Marques, Named #1 Hotel in Mexico by New York Daily News. Banyan Tree Cabo Marques sits on the mountain cliffs overlooking the Pacific Ocean and the Bay of Acapulco. [...]

This article originally appeared on Travel Post in December 2014 and was written by Ryan Rudnansky. Drones are becoming increasingly popular tools to capture locations around the world, whether you are a traveler or a travel company. The flying robot, or unmanned aerial vehicle (UAV), has been [...]

Hotel video can be tricky. If you are not succinct in telling your story, you will lose your audience quickly. In some cases, brands have spent thousands of dollars on a hotel video without connecting with an audience because they didn’t tell their story. Instead, they strung together a [...]

Restaurant video can be very impactful for a new brand that wants to quickly get their story out to the foodie masses. Fact is: any type of brand can greatly benefit from having a great video strategy. One important element for your restaurant video strategy needs to be that you host your [...]

Commercial Real Estate Video Ideas Commercial Real Estate video has become the best way to showcase important assets. Since video and social media have become more important, it is a great time to ramp up your commercial real estate video marketing plan. Below are ideas that will raise your [...]

Sometimes the best ideas are right in front of your nose. Literally. When you start to think about branded content for your brand, maybe you should look in the mirror? Branded content comes in all flavors and you might not realize that you have a wealth of information in your mind (or [...]